Phygital

Hailed as the latest engagement tool by wafty agency Momentum - Phytigal is the latest attempt at creating a new platform to wow clients with and show them that they have a new way of spending their money.
All about experiences that realm between the physical and digital but combining both too (eh? you ask - http://www.momentumww.com/) I wonder if they even know what it is.

Retailtainment

Oh yes, it is true. A word describing a way of engaging people and entertaining them through retail spaces, often in concurrence with fashion retail outlets trying to do something unique to get people to come into their stores.

Chillax

A combination of the words 'chilling' and 'relax' meaning the ultimate in calm and recreation. First heard when reading article at work and tried it out on Creative Director friend, it worked.

Staycation

The new holiday - staying in your home country and having a vacation locally. First heard by Leah in conversation with PR person on tourism project.

Wordiate this!

A culmination of hundreds of moments of "are you serious?" - Wordiation is a little brainwave of Lee's and mine, where we showcase the number of ridiculous words that are in existence, against the rule book of the English language.

Weirdly enough the bastardisation comes mainly from the world of marketing and advertising, supposed to be creative!

I start with "tryvertising".